Barry Schwarts - "Paradox of Choice"
It is common to hear those who believe that the more options you have, better are the chances of making the right decision. However, there's no need of being an expert to understand that the more options you are exposed to, the more complex becomes the issue of choosing. Another important issue in this discussion is the understanding of the expectations, which the subject creates within the mind with the influence of the stimuli from the material world.
The human being live in a world that is very uncertain and that contain abundant amounts of information. It seems impossible for any person to pay attention to all the information we received at once. This is an obvious reason of why we are selective. Since we take a choice, no matter what, always will become a paradox. It's a matter of "what if", and this question requires reflection from diverse perspectives. Nevertheless, selectivity requires the division of information into two states; quantitative information and qualitative information. The first one it's all that we suspect have the potential of knowing, while the latter is the information we accept as subtle for us. Probably known as knowledge. The point is, that when you are uncertain about a choice or at least don't have any idea of what you expect to find before you know you options, the paradox of choice will become more difficult to handle, in the other hand there could be problems with expectations. It may be like Socrates answers when a young citizen asks him advice if he should or not get married; "Do whatever you want, you will regret it anyhow"
It is common to hear those who believe that the more options you have, better are the chances of making the right decision. However, there's no need of being an expert to understand that the more options you are exposed to, the more complex becomes the issue of choosing. Another important issue in this discussion is the understanding of the expectations, which the subject creates within the mind with the influence of the stimuli from the material world.
The human being live in a world that is very uncertain and that contain abundant amounts of information. It seems impossible for any person to pay attention to all the information we received at once. This is an obvious reason of why we are selective. Since we take a choice, no matter what, always will become a paradox. It's a matter of "what if", and this question requires reflection from diverse perspectives. Nevertheless, selectivity requires the division of information into two states; quantitative information and qualitative information. The first one it's all that we suspect have the potential of knowing, while the latter is the information we accept as subtle for us. Probably known as knowledge. The point is, that when you are uncertain about a choice or at least don't have any idea of what you expect to find before you know you options, the paradox of choice will become more difficult to handle, in the other hand there could be problems with expectations. It may be like Socrates answers when a young citizen asks him advice if he should or not get married; "Do whatever you want, you will regret it anyhow"
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